Wellington Capital
Advisory
PayTV
Investment size
USD 50 Million
Transaction type
New business venture
Exit strategy
IPO or trade sale
Investment description
WCA spearheaded an initiative to implement a game-changing business model in the media industry: a subscription-free Connected Lifestyle Appliance (CLA) purchase business model to sell subscriptions.
The novel service would offer a convergence service of channels (broadcast), broadband (telecom) and interactive content (internet convergence) + over-the-top (OTT) to the consumers. As such, strategic alliances with media groups and business partners were crucial
WCA value creation
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Advised on the pre-fundraising activities from development of a 5-year financial model and valuation, evaluation of capital requirement, and partnership strategy.
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Developed strategies for including market entry, business model, capital structuring and exit.
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Collaborated with 1 media group and 1 business partner.
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Initiated the business set-up including the development of shareholding, corporate, and governance structures.